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In recent years, cannabidiol (CBD) has transitioned from a niche health supplement to a mainstream wellness ingredient, finding its way into an array of products, including make-up.
This integration of CBD into cosmetics is not just a passing trend but a movement supported by scientific research and consumer demand for natural, multi-functional beauty products, as non-oral use of CBD is far less controversial due to it not possessing significant risks.
What is CBD?
CBD is a non-psychoactive compound derived from the cannabis plant. Unlike tetrahydrocannabinol (THC), CBD does not induce a “high” but is celebrated for its potential therapeutic benefits.
It is known for its anti-inflammatory, antioxidant, and soothing properties, which make it a valuable ingredient in skincare and cosmetic products.
The Science Behind CBD in Make-Up
The skin, our largest organ, possesses a complex network of cannabinoid receptors, part of the endocannabinoid system (ECS). These receptors play a role in regulating various physiological processes, including skin health. Research suggests that CBD interacts with these receptors to promote skin homeostasis, reduce inflammation, and combat oxidative stress.
Inflammation is a common underlying factor in many skin conditions, such as acne, eczema, and psoriasis. CBD’s anti-inflammatory properties can help soothe irritated skin and reduce redness, making it an excellent ingredient for foundations, concealers, and other face products aimed at creating an even skin tone.
CBD is a potent antioxidant, which means it can protect the skin from free radicals and environmental stressors like pollution and UV radiation. This protective quality is crucial for anti-aging products, helping to prevent wrinkles and maintain a youthful appearance.
Overproduction of sebum can lead to oily skin and acne. Studies have shown that CBD can help regulate sebum production, making it beneficial for those with oily or acne-prone skin. Integrating CBD into primers or tinted moisturizers can thus offer a mattifying effect while promoting clearer skin.
Benefits of CBD-infused Make-Up
For individuals with sensitive skin, make-up infused with CBD can offer a calming effect. CBD’s soothing properties can potentially help to reduce irritation and provide a gentle touch to the skin, making it suitable for everyday use without causing breakouts or allergic reactions, according to the creators of such cosmetic products.
Beyond aesthetics, CBD-infused make-up contributes to overall skin health. By providing hydration, reducing inflammation, and protecting against environmental damage, these products can enhance the skin’s natural barrier function and improve its resilience over time.
Many CBD-infused cosmetics are formulated with additional hydrating ingredients. This combination ensures that the skin remains moisturized throughout the day, preventing dryness and maintaining a healthy glow.
Popular CBD-infused Make-Up Products
• Foundations and Tinted Moisturizers: these products provide coverage while simultaneously delivering the benefits of CBD, helping to soothe and protect the skin throughout the day. Popular brands like Milk Makeup and Josie Maran have launched CBD-infused foundations for all skin types.
• Lip Balms and Glosses: CBD lip products in the market are advertised to offer hydration, reduce lip inflammation, and help heal chapped lips. It is claimed that they are perfect for both cosmetic and therapeutic use.
• Mascaras and Eyeliners: for those with sensitive eyes, CBD-infused mascaras and eyeliners are said to be less irritating compared to traditional formulations. They should help to condition lashes and reduce redness around the eyes.
• Highlighters and Bronzers: these products are claimed to provide a luminous finish while also delivering CBD’s clinically proven skin benefits. They are advertised as ideal for those looking to achieve a natural glow without compromising on skincare.
Consumer Perspective and Market Growth
The integration of CBD into make-up can be seen as a reflection of a broader consumer trend towards wellness and natural ingredients. Consumers are increasingly seeking products that not only enhance their appearance but also contribute to their overall skin health. According to a report by Grand View Research, the global CBD skincare market size is expected to reach USD 1.7 billion by 2025, indicating a significant consumer interest and market potential.
Science based beauty trend
CBD-infused make-up represents a fusion of beauty and wellness, offering consumers the dual benefits of cosmetic enhancement and skin health improvement. The scientific backing for CBD’s anti-inflammatory, antioxidant, and sebum-regulating properties underscores its suitability as a cosmetic ingredient. As research continues to uncover more about CBD’s benefits, and as consumer demand for natural, effective skincare products grows, the presence of CBD in make-up is likely to expand.
Source: https://www.grandviewresearch.com/industry-analysis/cbd-skin-care-market
